STRATEGI PEMBERDAYAAN EKONOMI IBU RUMAH TANGGA MELALUI MENGENAL POTENSI MANGROVE DAN RANCANG INOVASI PRODUK DI DESA KRAMAT
DOI:
https://doi.org/10.22460/comm-edu.v9i2.30937Keywords:
Women Empowerment, Mangrove, Product Innovation, SMEs, Kramat VillageAbstract
Kramat Village faces a significant decline in the fisheries sector due to the development of the JIIPE
industrial area, which has impacted fishermen's income and compelled housewives to seek alternative
sources of livelihood. This community service activity aimed to empower housewives through
training on mangrove potential recognition and product innovation design based on local resources.
The methods used included pre-test, material presentation, product design practicum sessions,
post-test, and appreciation. The activity was attended by 12 target participants at Kramat Village Hall.
The material covered identification of safe-to-process mangrove species, processing techniques, and
product innovation design through group discussions. The training activity demonstrated an
improvement in participants’ understanding of mangrove potential, reflected in their increased ability
to identify safe mangrove species and design local resource–based product ideas, as indicated by the
rise in average scores from 80.8 in the pre-test to 90.8 in the post-test. All participants were able to
identify at least three types of mangroves that can be processed and design innovative product ideas in
groups. This activity serves as the initial step for sustainable entrepreneurship development for
housewives in Kramat Village to improve family welfare independently and competitively through the
utilization of local mangrove potential.
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