Penerapan blue economy melalui manajemen usaha untuk pengembangan potensi sumber daya UMKM Segoro Tambak Kabupaten Sidoarjo

Penerapan blue economy melalui manajemen usaha untuk pengembangan potensi sumber daya UMKM Segoro Tambak Kabupaten Sidoarjo

Authors

  • Taqwanur Taqwanur Universitas Nahdlatul Ulama Sidoarjo
  • Nafia Qurratu'aini Universitas Nahdlatul Ulama Sidoarjo
  • Achmad Mufliq Universitas Nahdlatul Ulama Sidoarjo
  • Andy Kasum Dwy Cahyono Universitas Nahdlatul Ulama Sidoarjo
  • Fransisca Eri Yulianti Universitas Nahdlatul Ulama Sidoarjo
  • Muhammad Fahmi Basyarahil Zawawi Universitas Nahdlatul Ulama Sidoarjo

DOI:

https://doi.org/10.22460/as.v8i1.25619

Abstract

The community service carried out at Segoro Tambak village, Sidoarjo aims to increase the capacity and development of the potential of MSME resources through the implementation of the Blue Economy. This activity covers four main aspects: NIB socialization, halal certification socialization, and packaging labels; assistance in managing NIB; making attractive packaging labels; and providing production tools that can increase production capacity. The results of this activity show a significant increase in the knowledge and awareness of business actors regarding applicable regulations, ease in the NIB management process, and increased product quality and attractiveness through well-designed packaging labels. Increasing production capacity can have an impact on increasing sales turnover. This activity not only supports compliance with regulations but also increases product competitiveness in the market, which contributes to business success and growth. Overall, this service has a significant positive impact on business development and the local economy.

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Published

2025-03-25

Issue

Vol. 8 No. 1 (2025): Februari 2025

Section

Articles

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