STUDI LITERATUR: STRATEGI KEWIRAUSAHAAN DALAM UPAYA MENGEMBANGKAN USAHA MASYARAKAT

Authors

  • Afra Shafa Ramadlani Universitas Pendidikan Indonesia
  • Naufal Fajri Universitas Pendidikan Indonesia
  • Eni De Araujo Dos Santos Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.22460/comm-edu.v6i1.11010

Keywords:

Entrepreneurial Strategy, Society

Abstract

Artikel ini merupakan sebuah penjabaran mengenai strategi kewirausahaan yang merujuk pada tulisan Peter F. Drucker dengan bukunya yang berjudul “Innovation and Entrepreneurship Practice and Principle.†Dengan metode studi literatur, Strategi kewirausahaan sebagai salah satu faktor penentu keberhasilan wirausahawan dalam menjalankan kegiatan praktik bisnisnya, tentu mengenal berbagai macam strategi jitu yang mampu membawa mereka ke dalam struktur kewirausahaan yang baik dan berkompeten sesuai dengan kemampuannya masing-masing. Strategi ini tidak selalu memberikan hasil yang baik bagi para pengusaha, tetapi berdampak besar bagi perkembangan bisnis mereka. Strategi kewirausahaan dapat dijadikan sebagai bekal dalam menciptakan suatu inovasi kewirausahaan, sehingga diharapkan mereka memiliki kemampuan untuk melihat peluang dan peluang baik yang ada di hadapannya. Tulisan ini menggunakan metode studi literatur dan mencoba mengungkapkan berbagai macam strategi kewirausahaan untuk pengembangan teori dan praktik dalam berwirausaha di masa depan.

Kata Kunci: Strategi Wirausaha, Masyarakat

References

A. Dion Mahesa, and E. Rahardja, Analisis Faktor-Faktor Motivasi Yang Mempengaruhi Minat Berwirausaha, Diponegoro Journal of Management, vol. 1, no. 4, pp. 130-137, 2012.

Drucker, Peter. (1984) Innovation And Entrepreneurship Practice And Principles. New York, Harper & Row, Publiser, Inc.

Hidayah, dkk. (2019). Combine Assurance Dalam Konteks Pengendalian. Equilibrium Vol 8 No.2 : STIE Bonga Makassar.

Nazir. (1998). Metode Penelitian. Jakarta : Rineka Cipta

Nurseto, Tejo. (2004) Strategi Menumbuhkan Wirausaha Kecil Menengah Yang Tangguh. Jurnal ekonomi dan pendidikan Vol 1 (1). DOI: https://doi.org/10.21831/jep.v1i1.675

Noersasongko, Edi. 2018. Kewirausahaan Perubahan Zaman: Ilmu Kosong Tetapi Berisi. Andi Offset. Yogyakarta.

Primandaru, Noormalita. Analisis Faktor-Faktor Yang Berpengaruh Pada Minat Berwirausaha Mahasiswa Jurnal Economia, Volume 13, Nomor 1, April 2017

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Published

2023-01-16

Issue

Vol. 6 No. 1 (2023): Januari 2023

Section

Articles

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