PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PESERTA DIDIK DI LKP PRISMA COMPUTER KARAWANG
DOI:
https://doi.org/10.22460/commedu.v7i1.19248Abstract
Penelitian ini bertujuan untuk menjelaskan bagaimana kualitas layanan dan kepuasan peserta didik di LKP Prisma Computer, serta mengetahui pengaruh kualitas layanan terhadap kepuasan peserta didik di LKP Prisma Computer Karawang dengan indikator keandalan, bukti fisik, daya tanggap, jaminan, dan empati. Pendekatan yang digunakan pada penelitian ini adalah pendekatan kuantitatif korelasional dengan teknik analisis regresi. Jumlah responden pada penelitian ini adalah 30 peserta didik aktif pada bulan Juni 2023 di LKP Prisma Computer yang diambil dengan teknik sampel total. Teknik analisa data yang digunakan yaitu korelasi product moment (pearson), analisis regresi linear sederhana, uji t (uji parsial), dan uji koefisien determinasi (R2) yang dilakukan dengan bantuan aplikasi SPSS 26. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh secara positif terhadap kepuasan peserta didik dengan persamaan regresi 10,722 + 0,574 X dan berkekuatan moderat yaitu sebesar 58,7%, sedangkan pengaruh kepuasan peserta didik dari faktor lain sebesar 41,3% tidak diuji pada penelitian ini. Pada hasil analisis deskriptif menunjukkan bahwa indikator jaminan memiliki skor rata-rata terendah yaitu sebesar 12,56 dan indikator bukti fisik memiliki nilai rata-rata terbesar yaitu 17,67 pada variabel kualitas layanan.
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