THE USE OF TRIADIC SEMANTIC MODEL TO ANALYIZE A DOCUMENTARY MOVIE :LION KINGDOM EPISODE 1: PRIDE AND PUNISHMENT

Charles Sanders Pierce’s Triadic semantic model is a semiotic theory that analyze the signs according to the relationship of the represantament and the object. The semantic research on the documentary movie entitled Lion Kingdom, episode 1: Pride and Punishment shows that there are three signs used in the movie. (1) Icon signs, appears 3 times, (2) indexes signs (appears 17 times), and Symbols, appears 15 times.


INTRODUCTION
Movie is a form of modern art that uses as media of communication. Oey Hong Lee (2009: 126) in (Pauzan, 2018) defines that a movie is also the second media of communication in the last of 19 th century. It means, that just like literature works, a movie consists of signs and messages. Not every messages could be easily recognizable, some messages are embedded in scene and need a method to analyze the message. A semantic is a study that analyze the message. One of the theory in semantic is theory presented by Charles Sanders Pierce. Through the theory Pierce, define the relationship between the representament and the object, to define the message. This research is aimed to analyze the scene or fragment of the movie in a documentary movie Lion Kingdom episode 1: Pride and Punishment to analyze the message that wished to achieved by the audience. Semantic it's a language study about sign and its meaning or message. According to Umberto Eco, semantic is concerned with everything that can be taken as sign (Eco, 1986). the famous theory about semiotics comes from Ferdinand de Saussure, and continued by Roland Barthes. Saussure propose and define a sign into a signifier (significant) and significant (signify), within Saussure's theory, the sign is the results from the association of the signifier with the signified that called signification.
Another expert that discuss about semantics is Charles Sanders Pierce, knows as Triadic model of semantic. According to Umberto Triadic model of semantic consists of: 1. The representament: or sign vehicle 2. An interpretant: not an interpreter but rather the sense made of the sign 3. An object : something beyond the sign to which it refers (referent) (Eco, 1986). According to Peirce (Atkin, 2010), a sign may be termed an icon, an index, or a symbol 1. Icon is a sign which refers to the object that it denotes merely by virtue of character of its own, and which it procures, just the same, weather any such object actually exist or not. 2. An index is a sign which refers to the object that it denotes by virtue of being reality affected by that object. 3. A symbol, is an assign which refers to the object that it denotes by virtue of a law, usually association of general ideas, which operates to cause the symbol to be interpreted as referring to that object.
There are many linguist who define movie, one of them is Vera (Vera, 2014), she explained that movie in Greek is also known as cinema, cinema is abbreviation of cinematograph (camera brand from Lumiere). In English movie means motion pictures. Another terms that synonyms with movie is film, which according to Joseph V in (Pauzan, 2018), structurally film is formed from many shots, scenes and sequences.
Oey Hong Lee (2009: 126) in Sobur (Sobur, 2003) defines that a movie is also the second media of communication in the last of 19 th century. It means, that just like literature works, a movie consists of signs and messages. As the media of communication, movie is divided into some type and genres.
There is two categories of movie movie (Karima & Maylanny Christin, 2015), namely: fiction and non-fiction. Capwell (Burns, 2009) defines the genres of fiction movie into several categories as follows: 1. Drama, 2. Action movie, 3. Horror movie, 4. Comedy movie, 5. Animation movie, and 6. Science fiction. In the other hand, non-fiction like a documentary movie, show us of an event like nature, human and animals (Vera, 2014).

METHOD
This is qualitative research which according to Kaswan and Suprijadi (2016) a qualitative research is synthetic or holistic, heuristic, with little or no control and manipulation of the research. Therefore, this research is aimed to analyze the sign embedded in the movie using Charles Sanders' model. The method used in the research is watch and note.

No
Kinds of signs Sign Description 1 Icon 3 appearances The title Pride and Punishment is stands for the representament, of the object: the lion who is her eyes shut and swarmed by insects. This image represent that lion, the king of the jungle, full pride animal who has been fallen, and faced his death. The word pride in the title represent two ideas: first is to represent a group of lion. In this movie represent to Baobab pride, in which the lion who is arrogant (over pride) came from this herd. The seconds, represent an adjective, synonym of arrogant. This title represent the Full pride Lion who had been punished by nature and meets her ends and been symbolized by the images. The humanism value of the scene is that, as human being, we should keep humble.

Datum 2
The scene shows us the beautiful scenery of African territory, the Ruaha River. It filed by epidemic and beautiful African animals. The morning scenes represent the early day, a new day to begin. The elephant and antelope indicates the epidemic animals of African. The strong one and beautiful one, all living hormonally in Ruaha River.

Datum 3
The scene in datum 3 shows the great power of the lion pride. They could hunt a strong and mighty buffalo together. A lying lion in the front with mouth wide open, shows that the lion's belly is already full. While the other lion in the back is still enjoying their feast. This scene represents the messages together we are united, together we strong. It's not just the strength that made the lion became the king of the jungle, but also their togetherness, their willingness to be together in every hunt. And share the prey equally among the pride.

Datum 4
The scene of datum 4, is the main story of the movie, the climax. This movie is tell about an arrogant lion who has her punishment: a torture. It represents that every act has its own consequences.

Datum 5 and datum 6
A vulture, is the symbols of death. Whenever it comes, there must be a death nearby. In this scenes vulture represents to a death. On the datum 6, after the venture came, the lion where lying down on the ground. Her injuries are severe and unbearable that made her die.

Datum 7
The Glade Pride, the wise pride. Has come back again to the territory. They took their cubs to come to watch over the dead body. And the narrators represents the scenes by saying "there is a lesson here" indicates that the cubs try to learn something from this dead lion; 'a punishment'.

CONCLUSION
The Lion Kingdom is the documentary movie that tells about the life of three lion's pride in the Ruaha. Tough it was the story of animal, however there are many symbols that represents human's life. According to Pierce's Triadic model of sematic, researcher find there are 3 scenes embedded with signs of icon, sign of indexes 15 appearances, and the last signs of icon 10 appearances. Indexes icons become the most sign appear in the movie, it shows the action of