PENGUMPULAN INFORMASI KEBUTUHAN BELAJAR PESERTA PELATIHAN PENDIDIKAN KECAKAPAN WIRAUSAHA DIGITAL MARKETING DI PKBM PELITA BANGSA

Authors

  • Dwi Artika Yani Universitas Bengkulu
  • Ririn Gusti Universitas Bengkulu
  • Lenni Mantili Hutauruk Universitas Bengkulu

DOI:

https://doi.org/10.22460/comm-edu.v8i3.28944

Keywords:

analisis, kebutuhan belajar, digital marketing

Abstract

This study aims to identify the learning needs information collection process carried out in the digital marketing entrepreneurship skills training at PKBM Pelita Bangsa, as well as how the data obtained can be used to improve the effectiveness of the training program as a whole. Using a descriptive qualitative approach, data were collected through observation, interviews, and documentation techniques. The results of the study indicate that the learning needs identification process was carried out by collecting secondary data information, especially from Google search engine pages and social media such as TikTok and Instagram. After that, primary data collection was carried out through interviews with training participants and information from registration forms.

 

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Published

25-09-2025

Issue

Vol. 8 No. 3 (2025): September 2025

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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