PELATIHAN DIGITAL MARKETING KARYAWAN SALON UNTUK MENINGKATKAN PENDAPATAN DI SALON JOIS TURANGGA
DOI:
https://doi.org/10.22460/comm-edu.v9i1.29721Kata Kunci:
training, Digital Marketing, salon, income improvement, Human ResourcesAbstrak
The beauty salon industry in Indonesia has grown rapidly, encouraging businesses to adapt to the digital era through modern marketing strategies. This study aims to analyze the effectiveness of digital marketing training in improving employees’ competencies and salon income. The research applied a Mixed Method with a Sequential Explanatory Design, combining quantitative pretest–posttest analysis with qualitative interviews and observations. Results show a significant improvement in employees’ abilities after the training. The average pretest score of 52 increased to 76 posttest, accompanied by a 30–50% increase in revenue and improved work efficiency. The SWOT analysis revealed that the main strength lies in enhanced digital skills, while challenges include limited technological infrastructure. Therefore, digital marketing training effectively improves human resource competencies and strengthens business competitiveness.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
Author should first register as Author and/or is offered as Reviewer through the following address:Â http://journal.ikipsiliwangi.ac.id/index.php/comm-edu/user/registerÂ
 Author should fulfil the form as detail as possible where the star marked form must be entered. After all form textbox was filled, Author clicks on “Register†button to proceed the registration. Therefore, Author is brought to online author submission interface where Author should click on “New Submissionâ€. In the Start a New Submission section, click on “’Click Here’: to go to step one of the five-step submission processâ€. The following are five steps in online submission process:
- Step 1 - Starting the Submission: Select the appropriate section of journal, i.e. Original Research Articles, Review Article, or Short Communication. Thus, author must check-mark on the submission checklists.
- Step 2 – Uploading the Submission: To upload a manuscript to this journal, click Browse on the Upload submission file item and choose the manuscript document file to be submitted, then click Upload button.
- Step 3 – Entering Submission’s Metadata: In this step, detail authors metadata should be entered including marked corresponding author. After that, manuscript title and abstract must be uploaded by copying the text and paste in the textbox including keywords.
- Step 4 – Uploading Supplementary Files: Supplementary file should be uploaded including Covering/Submission Letter, and Signed Copyright Transfer Agreement Form. Therefore, click on Browse button, choose the files, and then click on Upload button.
- Step 5 – Confirming the Submission:  Author should final check the uploaded manuscript documents in this step. To submit the manuscript to Empowerment, click Finish Submission button after the documents is true. The corresponding author or the principal contact will receive an acknowledgement by email and will be able to view the submission’s progress through the editorial process by logging in to the journal web address site.
After this submission, Authors who submit the manuscript will get a confirmation email about the submission. Therefore, Authors are able to track their submission status at any time by logging in to the online submission interface. The submission tracking includes status of manuscript review and editorial process.
