SUSTAINABILITY-IN-ACTION: IMPLEMENTASI CHSE PADA RANTAI NILAI WISATA DESA OLEH PEMUDA KARANG TARUNA
DOI:
https://doi.org/10.22460/comm-edu.v9i1.29803Kata Kunci:
CHSE, Pariwisata keberlanjutan, Community based tourism, pemuda, wisata desaAbstrak
Penelitian ini mengkaji bagaimana prinsip Clean, Health, Safety, and Environmental Sustainability (CHSE) dioperasionalisasikan sepanjang rantai nilai (value chain) wisata desa melalui kepeloporan pemuda di Desa Pager Wangi. Menggunakan desain kualitatif—studi kasus deskriptif—data dikumpulkan melalui wawancara semi-terstruktur, observasi partisipatif, FGD, serta telaah dokumen program. Analisis dilakukan dengan thematic analysis (pengodean terbuka–aksial) dan pemetaan rantai nilai (hulu–hilir) untuk memeriksa titik sentuh CHSE pada proses kurasi produk, layanan, dan pengalaman pengunjung. Hasil menunjukkan lima temuan utama: (1) standardisasi kebersihan dan sanitasi yang terukur (SOP, checklist, rotasi tugas) meningkatkan konsistensi layanan; (2) health literacy aktor lokal menumbuhkan disiplin etik pelayanan dan komunikasi risiko; (3) sistem keamanan berbasis komunitas (identifikasi bahaya, wayfinding, P3K, incident log) menurunkan service failure; (4) tata kelola lingkungan menyeimbangkan nilai ekonomi–ekologi melalui penataan sampah, pembatasan daya dukung, dan substitusi material; (5) orkestrasi pemuda atas rantai nilai (dari pemasok hingga after-visit care) mempercepat pembelajaran organisasi, keterlibatan UMKM, dan spillover manfaat ekonomi. Diskusi menautkan praktik ini dengan kerangka CBT (Community-Based Tourism), triple bottom line, dan pedoman global pariwisata pascapandemi. Artikel menutup dengan implikasi kebijakan dan riset, termasuk metrik keberlanjutan operasional, visitor journey analytics, serta tata kelola kemitraan publik-komunitas
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