PENGARUH PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI TERHADAP PENINGKATAN KUNJUNGAN WISATA SANGHYANG HEULEUT DESA RAJAMANDALA KULON
DOI:
https://doi.org/10.22460/comm-edu.v9i1.30269Kata Kunci:
PKBM, teknologi informasi, mutu pembelajaran, partisipasi masyarakat, pendidikan nonformalAbstrak
Penelitian ini mengkaji revitalisasi Pusat Kegiatan Belajar Masyarakat (PKBM) melalui pemanfaatan
teknologi informasi dalam mengoptimalkan mutu pembelajaran dan partisipasi masyarakat. PKBM
berperan penting sebagai lembaga pendidikan non-formal yang menyediakan layanan pembelajaran
fleksibel bagi masyarakat yang tidak terjangkau oleh pendidikan formal. Namun, masih terdapat
tantangan seperti keterbatasan sumber daya, penggunaan metode konvensional, dan rendahnya tingkat
partisipasi masyarakat. Penelitian kualitatif ini dilakukan di PKBM Mekarsari Padalarang dengan
melibatkan pengelola, tutor, dan warga belajar sebagai responden melalui observasi, wawancara, serta
penyebaran angket. Hasil penelitian menunjukkan bahwa integrasi platform digital seperti pembelajaran
daring, aplikasi komunikasi, dan media interaktif meningkatkan efektivitas penyampaian materi,
memperluas akses pendidikan, serta mendorong partisipasi masyarakat secara aktif. Revitalisasi PKBM
melalui pemanfaatan teknologi informasi memperkuat peran lembaga sebagai pusat pemberdayaan
masyarakat berbasis pengetahuan dan literasi digital. Rekomendasi penelitian ini meliputi pelatihan
kompetensi digital bagi tutor dan pengelola, penyediaan infrastruktur teknologi yang memadai, serta
dukungan kebijakan berkelanjutan dari pemerintah dan pemangku kepentingan.
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