UMKM berbasis teknologi desa kertawinangun Kecamatan Cidahu Kabupaten Kuningan
DOI:
https://doi.org/10.22460/as.v6i2.14597Abstrak
KertawinangunVillageisadevelopingvillagewhosemainrawmaterialsarericeandcassava.KertawinangunVillageisfamousasthecenterofKuningancuisinesuchasgemblong,variouschips,cirengandregginang.However,althoughthisisthecenterofKuninganspecialties,manyothervillagesinKuninganprovinceproducethesameKuninganspecialties,sothemarketdemandtendstodecreaseratherthanincreasefromtimetotime.NotethatthereisTheresultsofaninitialsurveyconductedshowedthatthedeclinethatoccurredwascausedbyanumberoffactors,includinghisMSMEswhowerenotusingtechnologyasamarketingmedium.Asaresult,thetargetmarketisstilllimited.Theproductpackagingisstillverysimple,sotheproductiseasytodamage,andtherearefewproductvariations.ThemethodologyforimplementingthiscommunityserviceistheParticipatoryRuralAppraisal(PRA)approach.Thefirsttrainingexerciseistheuseoftechnologyformarketingactivities.Asaresult,hisMSMEsinsomevillagesselltheirproductstoe-commerceshoppers.ThesecondtrainingisProductInnovationTraining.Theresultismoreappealingpackagingdesignandarangeofnewflavors.  KertawinangunVillageisadevelopingvillagewhosemainrawmaterialsarericeandcassava.KertawinangunVillageisfamousasthecenterofKuningancuisinesuchasgemblong,variouschips,cirengandregginang.However,althoughthisisthecenterofKuninganspecialties,manyothervillagesinKuninganprovinceproducethesameKuninganspecialties,sothemarketdemandtendstodecreaseratherthanincreasefromtimetotime.NotethatthereisTheresultsofaninitialsurveyconductedshowedthatthedeclinethatoccurredwascausedbyanumberoffactors,includinghisMSMEswhowerenotusingtechnologyasamarketingmedium.Asaresult,thetargetmarketisstilllimited.Theproductpackagingisstillverysimple,sotheproductiseasytodamage,andtherearefewproductvariations.ThemethodologyforimplementingthiscommunityserviceistheParticipatoryRuralAppraisal(PRA)approach.Thefirsttrainingexerciseistheuseoftechnologyformarketingactivities.Asaresult,hisMSMEsinsomevillagesselltheirproductstoe-commerceshoppers.ThesecondtrainingisProductInnovationTraining.Theresultismoreappealingpackagingdesignandarangeofnewflavors.Referensi
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Panjaitan Zaimah., Hutasuhut, Masyuni., Yanti, Nur Luman Gaol., Kusnasari, Sri., Kustini, Rini. (2021) Pelatihan Pemanfaatan Teknologi dalam Bisnis Online Ibu Rumah Tangga Sebagai Upaya Membantu Perekonomian di Masa Pandemi jurnal Pengabdian Masyarakat IPTEK Vol 1 No.1.
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