DAMPAK PELATIHAN PEMANFAATAN APLIKASI INSTAGRAM DALAM MENINGKATKAN PEROLEHAN LABA PERUSAHAAN UMKM

Penulis

  • Febriani Nur Untari IKIP Siliwangi

DOI:

https://doi.org/10.22460/comm-edu.v3i1.3696

Kata Kunci:

Pelatihan, Instagram, Laba

Abstrak

Abstract

 

This research is motivated by the gap between the latest technology and the unpreparedness of business people to utilize the technology. This study uses the theory of training, the concept of profit, and the concept of social media Instagram. The method used is a descriptive method with a qualitative approach. Data obtained through the process of interviews, observation and study of documentation. As for the population in this study were micro and small and medium entrepreneurs in the field of fashion and the sample was the Cimahi City UMKM Acceleration participants totaling 10 people consisting of 2 men and 8 women. The results showed that there was an increase in company profitability after the implementation of Instagram social media training.

Abstract

 

This research is motivated by the gap between the latest technology and the unpreparedness of business people to utilize the technology. This study uses the theory of training, the concept of profit, and the concept of social media Instagram. The method used is a descriptive method with a qualitative approach. Data obtained through the process of interviews, observation and study of documentation. As for the population in this study were micro and small and medium entrepreneurs in the field of fashion and the sample was the Cimahi City UMKM Acceleration participants totaling 10 people consisting of 2 men and 8 women. The results showed that there was an increase in company profitability after the implementation of Instagram social media training.

 

Penelitian ini dilatarbelakangi oleh adanya kesenjangan antara teknologi yang mutakhir dengan ketidaksiapan para pelaku usaha untuk memanfaatkan teknologi tersebut. Penelitian ini menggunkan teori pelatihan, konsep laba, dan konsep media sosial instagram. Metode yang digunakan adalah metode deskriptif dengan pendekatan kualitaaif. Data yang diperoleh melalui proses wawancara, observasi dan studi dokumentasi. Adapun yang menjadi populasi dalam penelitian ini adalah para pelaku usaha mikro kecil dan menengah di bidang mode dan yang menjadi sample adalah peserta Akselerasi UMKM Kota Cimahi yang berjumlah 10 orang yang terdiri dari 2orang laki-laki dan 8 orang perempuan. Hasil penelitian menunjukan bahwa adanya peningkatan perolehan laba perusahaan setelah terlaksananya pelatihan pemanfaatan media sosial Instagram.

Unduhan

Diterbitkan

2020-01-28

Terbitan

Vol 3 No 1 (2020): Volume 3 Nomor 1, Januari 2020

Bagian

Articles

Lisensi

Author should first register as Author and/or is offered as Reviewer through the following address: http://journal.ikipsiliwangi.ac.id/index.php/comm-edu/user/register 

 Author should fulfil the form as detail as possible where the star marked form must be entered. After all form textbox was filled, Author clicks on “Register” button to proceed the registration. Therefore, Author is brought to online author submission interface where Author should click on “New Submission”. In the Start a New Submission section, click on “’Click Here’: to go to step one of the five-step submission process”. The following are five steps in online submission process:

  1. Step 1 - Starting the Submission: Select the appropriate section of journal, i.e. Original Research Articles, Review Article, or Short Communication. Thus, author must check-mark on the submission checklists.
  2. Step 2 – Uploading the Submission: To upload a manuscript to this journal, click Browse on the Upload submission file item and choose the manuscript document file to be submitted, then click Upload button.
  3. Step 3 – Entering Submission’s Metadata: In this step, detail authors metadata should be entered including marked corresponding author. After that, manuscript title and abstract must be uploaded by copying the text and paste in the textbox including keywords.
  4. Step 4 – Uploading Supplementary Files: Supplementary file should be uploaded including Covering/Submission Letter, and Signed Copyright Transfer Agreement Form. Therefore, click on Browse button, choose the files, and then click on Upload button.
  5. Step 5 – Confirming the Submission:  Author should final check the uploaded manuscript documents in this step. To submit the manuscript to Empowerment, click Finish Submission button after the documents is true. The corresponding author or the principal contact will receive an acknowledgement by email and will be able to view the submission’s progress through the editorial process by logging in to the journal web address site.

After this submission, Authors who submit the manuscript will get a confirmation email about the submission. Therefore, Authors are able to track their submission status at any time by logging in to the online submission interface. The submission tracking includes status of manuscript review and editorial process.