Pendampingan kewirausahaan keluarga penerima manfaat program keluarga harapan (KPM-PKH) melalui pelatihan kemasan produk di Kelurahan Dago, Kecamatan Coblong, Kota Bandung
DOI:
https://doi.org/10.22460/as.v7i3.29724Keywords:
pendampingan, PKH, Pelatihan, Kemasan Produk, Platform digitalAbstract
Pendampingan kewirausahaan yang dilakukan secara terstruktur dan berkelanjutan dapat memberikan dampak positif dalam peningkatan pendapatan dan kemandirian ekonomi bagi masyarakat. Berdasarkan uraian analisis situasi di atas, maka yang menjadi rumusan permasalahannya adalah sebagai berikut bagaimana pola pendampingan KPM PKH dalam meningkatkan kemampuan melakukan pemasaran produk, bagaimana implikasi pendampingan KPM PKH untuk mengembangkan kemampuan pemasaran produk melalui platform digital. Kegiatan ini menggunakan pendekatan dengan metode ABCD (Asset-Based Community Development). Pendekatan ini berfokus pada pemanfaatan dan penguatan sumber daya yang dimiliki KPM PKH di Kelurahan Dago yang memiliki wirausaha sebanyak 15 orang. Pengabdian kepada masyarakat dilaksanakan dalam kurun waktu 4 bulan dengan rencana kegiatan yang akan diselenggarakan mulai dari tahap perencanaan, pelaksanaan, dan evaluasi program pengabdian. program pelatihan dan pendampingan desain produk untuk keluarga penerima manfaat PKH tidak hanya memberikan keterampilan teknis, tetapi juga memperkuat kapasitas mereka dalam berwirausaha dan meningkatkan pendapatan.
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