Pemetaan pemahaman dan sikap masyarakat terhadap Bahasa Inggris di ruang publik sebagai dasar pelatihan berbasis linguistic landscape di Desa Kertamulya, Kabupaten Bandung Barat
DOI:
https://doi.org/10.22460/as.v9i3.33448Kata Kunci:
Linguistic Landscape, Ruang Publik, Analisis Kebutuhan, Pemberdayaan Masyarakat, Bahasa InggrisAbstrak
Bahasa Inggris di ruang publik (linguistic landscape) dapat berfungsi sebagai sumber informasi, penanda citra, dan sarana belajar bahasa, terutama bagi desa yang berdekatan dengan kawasan wisata. Di Desa Kertamulya, Kecamatan Padalarang, Kabupaten Bandung Barat, pemanfaatan bahasa Inggris pada papan nama dan petunjuk publik belum dipetakan secara sistematis. Artikel ini melaporkan pemetaan kondisi awal (baseline) pemahaman dan sikap warga terhadap bahasa Inggris di ruang publik sebagai dasar perancangan seminar dan workshop pada kegiatan pengabdian kepada masyarakat tanggal 21 Mei 2026. Data diperoleh dari kuesioner awal yang diisi 26 peserta (pedagang, pelaku UMKM, pemuda, dan ibu rumah tangga), terdiri atas sembilan butir tes pemahaman dan sepuluh butir skala sikap. Peserta menjawab benar 66,7% butir tes (71,2% pada butir berbasis kaidah kebahasaan), dengan kesulitan terbesar pada ejaan accommodation (42%) dan bentuk kata penamaan fasilitas. Sikap peserta tergolong positif (rerata 3,77 dari 5 setelah butir negatif dibalik), terutama pada keyakinan bahwa bahasa Inggris penting bagi usaha (4,12), sedangkan 88,5% peserta belum pernah mengikuti kursus formal. Temuan ini menunjukkan kebutuhan pelatihan, bukan peningkatan kemampuan; hasil pascakegiatan belum dianalisis dalam artikel ini. Workshop menghasilkan pemahaman Bahasa Inggris di ruang publik berupa rancangan teks bahasa Inggris untuk iklan/ promosi/ informasi yang digunakan mitra di ruang public.
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