Nita Fauziah(1*), Lilis Suryani(2)

(*) Corresponding Author


Indonesian people today tend to be happier and more intellectual to combine two or more languages in every sentence and upload them to social media, one of which is the social media Youtube. This study aims to know types of code mixing that is used by beauty vlogger and to find out the dominant code mixing. This research uses descriptive qualitative research and the data were gathered from the videos, then transcribed and analyzed based on Suwito's theory and describes the reasons for using code mixing in a vlog. From three videos, it can be found that there are three code mixing that used by beauty vloggers, they are code mixing of word 82,1%, phrase 14,3% and clause 3,6%. Besides, the most dominant code mixing is word, because it arises as a result of daily habits, to show trends, adapt to situations, and to show their prestige.


Keywords:  Code-Mixing, Linguistic Form, Beauty Vloggers

Full Text:



Agustiara, R., Okatini, M., & Jumhur, A. A. (2019). Effect of Beauty Vlogger Testimonial (Review) on Consumer Interest (Viewers) on Cosmetic Products. Jurnal JOBS, 5(2), 2467–8790.

Aini, I. (2015). Code Mixing in Suhay Salim Beauty Vlogger. English Department, Languages and Arts Faculty, State University of Surabaya, 1–7.

Ansar, F. A. (2017). Code Switching and Code Mixing in Teaching-Learning Process. English Education: Jurnal Tadris Bahasa Inggris IAIN Raden Intan, 10(1), 29–45.

David, E., Sondakh, M., & Harilama, S. (2017). Pengaruh Konten Vlog dalam Youtube terhadap Pembentukan Sikap Mahasiswa Ilmu Komunikasi. Acta Diurna, 6(1).

Hapsari, R. M. (2019). Campur Kode Dan Alih Kode Dalam Video Youtube Bayu Skak. Widyabastra, 07(1), 1–7.

Hastuti, D. (2020). Alih Kode dan Campur Kode dalam Konten Video Youtube Jang Hansol.

Nuraeni, B. L., Farid, M. Z., & Cahyati, S. S. (2018). the Use of Indonesian English Code Mixing on Instagram Captions. PROJECT (Professional Journal of English Education), 1(4), 448.

Obar, J. A., & Wildman, S. (2015). Social media definition and the governance challenge: An introduction to the special issue. Telecommunications Policy, 39(9), 745–750.

Riaz, M. (2019). Language variation: Code-mixing and code-switching in Pakistani commercials. Journal of Language and Linguistic Studies, 15(2), 411–419.

Samsi, Y. S. (2016). Code Switching and Code Mixing in Tourism Industry Toward Multilingual. Script Journal: Journal of Linguistic and English Teaching, 1(2), 144.

Saraswati, C. D. (2020). Alih Kode Dan Campur Kode Dalam Video Blogger Nessie Judge.

Watie, E. D. S. (2016). Komunikasi dan Media Sosial (Communications and Social Media). Jurnal The Messenger, 3(2), 69.

Youtricha, S. (2019). An Analysis On Forms And Functions Of Code-Switching And Code-Mixing Used By Indonesian Netizens. Duke Law Journal, 1(1), 1–13.


Article Metrics

Abstract view : 35 times
PDF - 21 times


  • There are currently no refbacks.

p-ISSN: 2614-6320

e-ISSN: 2614-6258

 Project by is licensed under a Creative Commons Attribution - Share Alike 4.0 Internasional License.

View My Stats